![]() ![]() ![]() If you can engage employees on this deeper level, they’ll experience higher quality motivation for their work and more success in what they do. When using this “golden circle,” individuals and organizations should start from the inner circle of “why” and work their way out, letting it inspire the “how” and “what.” But most don’t they work their way in, starting with what they want to do, then figuring out how to do it. Instead of thinking about what they do or how they do it, their focus is on the “why.” And their why is not “to make a profit ” that is a result. Sinek goes on to explain the secret ingredient to their success is the motivation behind their actions. have in common? According to Simon Sinek’s TED Talk, “How Great Leaders Inspire Action,” they think, act and communicate in the same way. What does Apple, the Wright brothers and Martin Luther King Jr. ![]()
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